What we are solving.
We define the problem, the people it affects, and the hypotheses that are worth testing. We work with interviews and prototypes to deliver a risk map and a recommendation for next steps.
What does the work include?
- Hypothesis and value proposition
- User conversation plan
- Prototype to test the idea.
- Risk map and recommendations
For whom.
- Founders with an idea, but no certainty that the market wants it.
- Companies are evaluating whether to launch a new product before assembling a team.
- Anyone who would rather spend a week than six months.